Developing Your Digital Marketing Campaigns

Overview

This workshop will give the participants the skills, tools and knowledge to be able to develop, implement and measure their digital marketing campaigns and be able to budget for the next 6-12 months.

Course Outcomes

At the end of the training you will:

• Have a structured framework to be able to develop your digital marketing campaigns
• Have developed a new online campaign taking into account at least two digital marketing channels.

Course Content

• Understanding the customer’s online journey and why it is important to the success of a digital marketing campaign.
• Key steps in planning a digital marketing campaign.
• Understanding how to use digital marketing channels together to create an integrated digital marketing campaign.
• Planning their strategy using the SOSTAC© & RACE frameworks. Breaking down the frameworks into easy-to-understand segments and how they can use these frameworks to plan their digital marketing campaigns.
• Key channel overview (SEO, social media, Google ads and email marketing) and how the channels can work together to achieve the business goals/objectives.
• Measuring the success of the campaign.
• Creating their next campaign
• Budgeting for channels and campaigns
• Q & A throughout

Practical Elements

• Allocating time and budget
• Planning their next campaign.

All participants will be provided with an electronic copy of a digital marketing planning template and worksheets to be completed during the workshop. To take part in the practical elements all participants should bring a fully charged laptop (not a tablet) for this workshop.

About the Trainer

Sandra Hennessy’s ethos is plain and simple. She is here to empower you and give you the tools, skills and knowledge to harness the power of digital marketing through one-to-one consultancy, tailored digital marketing training courses, mentoring and seminars.

Gain the necessary skills and get access to the right tools to help you to create and implement an effective digital marketing strategy that will produce a high return on your time and monetary investment.

Learn how to drive quality traffic to your website using proven search engine optimisation (SEO) techniques. Know how to convert website visitors and how to use other digital marketing avenues like email marketing, social media, and online advertising effectively.

Contact Sandra today to talk about getting help with developing, implementing & measuring your digital marketing campaigns.